Sacrifices for the Marketing Beast; an Author Toolbox Post

This is an Author Toolbox post. And the last one for 2018, because our fearless leader knows how crazy November (NaNoWriMo!) and December (HOLIDAYS!) get. If you missed out for this year, it's okay. Head on over to Raimey Gallant's website, sign your author self up, and we'll see you in 2019! So author friends. There are [...]

Adding AllAuthor to Your Author Toolbox

Yes, there is BookBub.com. It's right up there with the ginormous Goodreads as a top spot for recommendations and book lists. Pretty much every post or anecdote I've heard about BookBub emphasizes how amazing it is when it comes to promotion. I believe those posts, and I'm happy for those authors but . . . BookBub will promote [...]

Author Toolbox: Is Paying for a Facebook Ad Worth It?

Exposure isn't just something that will kill you while hiking. For authors, it's a coveted, elusive treasure. Like Atlantis? Let's call it Atlantis. It's well-concealed, no one knows if it's real for sure, and you'll most likely run out of air before you find it. Sounds about right. In the quest for some exposure I [...]

Add Pre-Writing the Query Copy to Your Author Toolbox

I accept the concept of a muse wholeheartedly. However old-fashioned it might be, it's a theory I like. My muse, however, does not resemble a lovely Greek statue. My muse is more like a kaleidoscope of butterflies, constantly circling my head. Only these delicate beauties carry ten pound cannonballs, which they like to release on [...]