Author Toolbox: Is Paying for a Facebook Ad Worth It?
Exposure isn’t just something that will kill you while hiking. For authors, it’s a coveted, elusive treasure. Like Atlantis? Let’s call it Atlantis. It’s well-concealed, no one knows if it’s real for sure, and you’ll most likely run out of air before you find it. Sounds about right. In the quest for some exposure I swallowed my pride and forked money over to the social behemoth. I decided to go with Facebook for two main reasons. First, it might not…